Public Relations (PR)
PR focuses on managing and enhancing a brand’s public image. Digital PR extends this strategy online through:
Press Releases: Announcing important news to online media outlets.
Media Coverage: Getting featured in online publications and news websites.
Online Reputation Management: Handling brand mentions and responding to negative press.
Crisis Communication: Managing public relations during crises or controversies.
Brand Storytelling: Creating compelling brand narratives to connect with audiences.
Goal: Build trust, improve brand credibility, and maintain a positive public image.